Within just a few editions, GITEX Africa has established itself as the continent's biggest tech event, and more and more Moroccan companies — not just startups — see it as a must-have showcase. But a stand that works at this show follows rules quite different from an agricultural or industrial trade show like SIAM. Here's what to keep in mind before diving in.
1. GITEX Africa, in a few words
Held every spring in Marrakech, GITEX Africa brings together, over three days, international tech leaders, African startups, public institutions and investors, around artificial intelligence, cybersecurity, fintech and connected urban solutions. It's a high-profile event with strong media visibility — making it a rare opportunity for a Moroccan brand to position itself in front of an international audience, in a very short window.
2. A tech trade show doesn't follow the same rules as an agricultural one
At a show like SIAM, the visual challenge is often to represent a sector, a region, an industry. At GITEX Africa, the audience expects something else: screens, interactivity, live product demonstrations. A stand that settles for static graphic dressing goes unnoticed among competitors betting on touchscreens, live demos or immersive experiences.
- Favouring screens and interactive kiosks over printed materials alone
- Planning a clear product demonstration area, visible from the aisle
- A clean, contemporary visual identity — the tech audience is wary of visual overkill
At a tech trade show, the stand needs to make people want to stop within three seconds — not read a panel. — Ze Agency, manufacturing workshop
3. Planning ahead for manufacturing lead times
GITEX Africa runs on a very short window — just three days — which concentrates heavy exhibitor demand into a tight lead-up period. Many companies confirm their participation and brief late, putting real pressure on manufacturing lead times. The earlier the brief is confirmed, the more room there is to integrate interactive or custom elements rather than settling for a standard solution for lack of time.
4. Sizing your budget correctly
A GITEX Africa stand that integrates screens, interactivity or technical demonstrations generally costs more per square metre than a classic exhibition stand — electronic equipment, connectivity and sometimes specialist equipment rental all weigh on the budget. It's better to arbitrate early between floor space and level of equipment than to cut back on both at the last minute for lack of planning.
A stand to prepare for GITEX Africa or another tech trade show?
The earlier the brief arrives, the more we can integrate interactivity and custom elements without compromising on lead times.
Request a free quote5. Our support, from brief to installation
At Ze Agency, a stand for a tech trade show follows the same process as our other projects: 3D design, manufacturing in our in-house workshop, then on-site installation — but with particular attention paid to screen integration, cable management and connectivity, often overlooked in standard stands.
Whether the brief arrives three months or three weeks before the event, our in-house workshop lets us absorb last-minute adjustments without depending on a third-party subcontractor — a real advantage at a show where the schedule leaves no room for error.
